Dragon Rouge
December 2023
Individual Project
Brief: Life of Luxury
The brief is to take an everyday essential item and create a luxury feel and experience through branding and experience, whilst keeping it affordable.
It involves branding and creative thinking skills to create a successful new product and brand identity. The brief heavily revolves around the cost-of-living crisis and the struggles everyone is feeling at the minute. The idea is to bring a reachable luxury product to those who might not be able to afford the unreachable ones.
Why can't essential items feel more like luxury ones?
